Customers of Cameroon Telecommunication, CAMTEL, will in the days ahead begin receiving sensitisation on what the company’s new revolutionary commercial brand, Blue is all about as well as other products envisaged to be launched in the near future at their door steps.
Senior CAMTEL officials and pioneer distributors pose for group picture during business summit in Yaounde
The move comes to further concretize the Customer Centricity and Change Management Vision of the General Manager, Judith Yah Sunday epse Achidi Achu. The pioneer accredited distributors of the selected from across the country’s ten regions were recently briefed on the company’s strategic vision and envisaged action plan for the near future. 
CAMTEL's Technical Adviser No. 3 addressing participants on behalf of the General Manager
This was in a meeting dubbed ‘Blue Partner’s Business Summit’ which held at headquarters of CAMTEL’s Mobile Business Unit in Yaounde Wednesday September 22. The gathering brought together the pioneer distributors, all Regional Coordinators of CAMTEL branches and close collaborators, and senior officials of the central service. Addressing participants while opening the summit on behalf of the General Manager, the corporation’s Technical Adviser No.3, Fadimatou Aboubakar said the summit aimed at unveiling the company’s strategic vision, envisage action plan and key orientations related to the Blue brand to the distributors.
She disclosed that the pioneer distributors were selected from across the ten regions from among 100 interested candidates who were interviewed by a panel set up by CAMTEL’s general Manager following advertisements that were made by the company.
“CAMTEL continues its path in the digital transformation in Cameroon, and intends to position itself as the leader in the digitalisation of the digital economy in Cameroon and Central Africa,” she told distributors.
She told her hearers that the review of the global and more particularly the mobile strategy of the company falls squarely within its framework to enter the mobile market. This, she said, falls within the granting to CAMTEL of three licenses in electronic communications in the domains of Fixed, Transport and Mobile in March 2020.
She said CAMTEL has invested billions to build its mobile network certainly not as extensive as its main competitors, but which covers the entire country. She added that the company is continuing its investment programme for its extension in accordance with the specifications and regulatory and commercial obligations.
The GM’s representative said the distributors will operate in well-defined geographic locations known as ‘Zoning’ to better enable them to work in optimal conditions as well as ensure a rapid return on investment.
On his part, CAMTEL’s Director of Mobile Business Unit, Gilbert Ngono said the meeting with the pioneer distributors is a confirmation that the General Manager’s Customer Centricity vision is moving from a simple concept to a concrete action.
CAMTEL's Director of Mobile Business Unit presenting Blue bland to distributors
“This summit that we are holding today is in line with the Customer Centricity approach because it is a summit whereby CAMTEL with its distributors and dealers is working hard to improve the quality of service that is provided to the customers,” he explained noting that customers are henceforth going to have distributors of CAMTEL products nearer to their locations. “They will have better access to the products and be more aware of the products that CAMTEL is selling…someone is going to be delighted by what we are going to do together with our distributors,” he added.
The ceremony, a CAMTEL official revealed, was a milestone in the history of the corporation being the first of its kind. “The objective is to get our services to the population without much efforts,” he noted, adding that the sensitisation will help prepare the way for the imminent launch of the company’s new product, Blue mobile.
“If you launch the Blue mobile without preparing to ensure how people will have access to the services then you will be preparing to fail; and we are not preparing to fail. That is why we are preparing the ground,” he added, noting that the company is conscious of the expectations of Cameroonians and is doing its best to ensure the expectations not only met but satisfied.
By Doh Bertrand Nua
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