The recently launched revolutionary commercial brand of Cameroon Telecommunications, CAMTEL, codenamed BLUE, has come under attack and smear campaigns from ill-intentioned persons, undeniably out to tarnish the shining exploits of the General Manager Judith Yah Sunday epse Achidi Achu and her collaborators.
Officials of the incumbent telecom operator have come out to dismiss such baseless claims being circulated on social media platforms. Thé smear campaign is struggling without success to question the choice of blue colour for the company’s new brand.
Concocted lies and have for days made rounds from this cabal of saboteurs, attempting fruitlessly to make Cameroonians believe that the blue colour chosen for the commercial brand and its adverts to homosexuality.
Both CAMTEL officials and their loyal customers who have already welcomed the products being advertised under the new brand have rubbished the claims. To the clients, the blue colour has always been a part of the company’s official colours and they are not new to it.
“CAMTEL's advert has nothing to do with that thing (homosexuality) …The colours represent the top three operators on the market and in my opinion, CAMTEL which is now coming up with Blue is trying to distinguish itself,” revealed an official from the corporation.
To another official, the new Blue brand is simply out to standout in the telecom ecosystem here.
“...looking at the light spectrum in the Blue sky, one can clearly see that three colours known in the Cameroonian telecom industry follow each other,” he said.
CAMTEL not new to sabotage
Ever since Judith Yah Sunday stepped foot at the corporation as General Manager, there has been frantic efforts by a suspected clique of persons who have used all measures to rubbish her shining strides carefully being executed under her “Customer Centricity and Change Management Vision” which she rolled out after assuming office.
Under Yah Sunday, CAMTEL has added fresh impetus in its mission to optimize customer satisfaction. Aside improving internet services, the Yah Sunday-led team is bent on piloting the national telecoms company to become a key actor in Cameroon’s emergence vision. Her collaborators have confessed that her leadership has brought a new lease of life to the corporation.
Her clairvoyant financial management has rationalized spending and has fought tirelessly and banned over-billing in a bid to keep CAMTEL afloat as well as ensured that the company’s cost of production is brought down to its barest minimum.
Her mastery of the company’s human resources has permitted her to instill in personnel the virtues of punctuality, discipline and call to service as well as a strong system that sanctions latecomers, evaluates staff based on output and performance with increase in customer service.
With her coming, salaries are regularly paid, pensioners no longer complain of unpaid dues, health insurance is available for all amongst many other towering moves.
BLUE brand
The revolutionary BLUE brand is expected to serve as CAMTEL’s new vehicle that carries its fixed, mobile and transport aspirations. It reflects the values of the corporation, its roots, achievements, history and the challenges global competition.
“BLUE is all about new standards. BLUE is digital, smart and simple. Digital because it is all about internet, smart because of its content and simple since it is easy to use and access. BLUE is the brand that strives to make a difference” the GM said during the brand launch.
The brand is a personification of CAMTEL’s Customer Centricity and Change Management vision which aims at putting customers as the centre of all the corporation’s actions. She revealed that the new brand is for all existing CAMTEL customers and eventually new customers. Days After the Blue brand launch, its first product was presented dubbed Blue Home.
BLUE home is wireless, no installations, high speed, unlimited downloads, fast and easy to recharge.BLUE home is meant for your smartphones, but it is also meant for your office space and home, all in one package.
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